Air Mercury – Next Generation™

The new standard in airline management training
Air Mercury – Next Generation™ aviation management course was developed in cooperation with Cranfield University and Delft University of Technology, two of the world’s leading academic institutions.
This advanced IATA course was created to help airline management teams understand competitive market dynamics to improve problem solving and decision-making skills.
During five classroom sessions, you will work in teams to explore the factors affecting airline profitability and how they interrelate.  Using the latest simulation technology, you’ll test your skills by competing for market share and profitability of a virtual airline using real-life scenarios.  Performance reports generated at the end of each session illustrate the impact of different business strategies and provide valuable insight into the mechanics of airline competition.
Understand what it takes to lead an airline to success through this dynamic learning environment!

How You Will Benefit
Gain an in-depth understanding of key airline cost and revenue drivers
Understand the mechanics of airline financial and operational issues
Analyze the factors related to market dynamics
Enhance problem solving and critical thinking skills
Learn to convert strategy into concrete tactics
Appreciate the value of teamwork in a management setting

Designed for
Aviation professionals in middle to senior management
Past participants of the original Air Mercury: Airline Management Integration course

Course Content
Network Planning
Pricing & Revenue Management
Marketing & Branding
Distribution & Sales
Loyalty Programs & CRM
Interlining & Alliances
Crew & Aircraft Scheduling

DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS2348026272323,2348035050692,2348075726805


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